Unit 15 audio visual promos

  This is an example of how I previewed the music video on instagram via my story, which allows anyone to see it once they have followed me or viewed my account. By using this below the line marketing method I advertise the product directly to fans of Ellis's music and people who follow my music account. An recent example of a popular social media page doing this would be Lyrical lemonades advertisement for Post Malones newest song Motley Crew After previewing the music video on my instagram I then began to receive comments from people replying to my story with love and also feedback that I could use in the future to create a better product. I was also messaged by a fairly big producer that has ten thousand followers on instagram living in Los Angeles. The producer (Brett Holey) has worked with internet stars and rappers like Woahvicky and Shy Gawdly, showing that by using instagram and promoting my stuff has allowed me to make bigger connections with people that can help me grow a...

1.Did you enjoy the music video? 2.After watching this music video, are you more inclined to listen to 1Mawbs music? 3.What did you enjoy about most? 4.Is there anything you would've included? 5.Is there anything you didn't like in the music video? 6.Do you think that this product matches the genre conventions of a music video for a Hip Hop song?

 

I believe that after adding SFX into my music video, it looks more like a music video for a rap song. This is because green screen effects and glitch effects are used frequently in rap videos, so by using this we built on the Repetition and difference theory by Steve Neale and used the stereotypical editing techniques to make our product enjoyable and familiar for the viewer. The glitch and inverted effects were used to transition from one scene to the next seamlessly and because they fit the aesthetic of the song.