Unit 15 audio visual promos

  This is an example of how I previewed the music video on instagram via my story, which allows anyone to see it once they have followed me or viewed my account. By using this below the line marketing method I advertise the product directly to fans of Ellis's music and people who follow my music account. An recent example of a popular social media page doing this would be Lyrical lemonades advertisement for Post Malones newest song Motley Crew After previewing the music video on my instagram I then began to receive comments from people replying to my story with love and also feedback that I could use in the future to create a better product. I was also messaged by a fairly big producer that has ten thousand followers on instagram living in Los Angeles. The producer (Brett Holey) has worked with internet stars and rappers like Woahvicky and Shy Gawdly, showing that by using instagram and promoting my stuff has allowed me to make bigger connections with people that can help me grow a...

1.Did you enjoy the music video? 2.After watching this music video, are you more inclined to listen to 1Mawbs music? 3.What did you enjoy about most? 4.Is there anything you would've included? 5.Is there anything you didn't like in the music video? 6.Do you think that this product matches the genre conventions of a music video for a Hip Hop song?

 

I believe that after adding SFX into my music video, it looks more like a music video for a rap song. This is because green screen effects and glitch effects are used frequently in rap videos, so by using this we built on the Repetition and difference theory by Steve Neale and used the stereotypical editing techniques to make our product enjoyable and familiar for the viewer. The glitch and inverted effects were used to transition from one scene to the next seamlessly and because they fit the aesthetic of the song. 

 

The Eternity music video Produced, directed and shot by Ellis, Reece, Toby, and Adil  Once forming our group our first task was to seek out permission to create a music video from the artist that created the original song. So I began emailing the artists in hopes he would reply back with thumbs u for our project, this turned out to be rather simple as the Artists is mostly still underground and their music hasn't been recognised as of yet; the screenshot below proves this.  I also knew the artist personally so asking him wouldn't have been a massively hard task.  Overview of the product: We are planning on making our audio visual product performance only, while featuring Ellis dancing and mimicking the lyrics that are featured in the song. The length of the music video will be 2:33 which is the length of the original song. Our goal is to increase the artists overall target audience by distributing the product on Youtube and other services similar to Youtube. The locations...

After failing to obtain an area to film at the Rovers stadium we had to look for areas that were around town for the music video. This included different alleyways and even behind the Savoy cinema. However, we eventually chose an underground carpark that is near the UTC college. This stuck with our original theming and proved to be a better choice as the grimy dark car park fit the dark nature that is shown within the lyrics of the song. While we have not yet gotten a written consent from from the owner, we were able to obtain verbal consent from him and he let us film without any hassle. While there we were smart enough to take our precautions into action and make sure that we didn't get hurt or damage any equipment while there. This seemed to be difficult with our group especially with the fact that we have broken equipment in the past. Even with this handicap we managed to finish filming that day and without any SD failures.  We also filmed in outside areas and around sprotborou...