LO1 What are music videos for?

What are music videos for?

.shows the artists image 

.promotes tours or album

.to encourage chat sales 

.establish the star persona (media representation) 

.advertise singles 

 What kind of performance videos could there be?

-singing and dancing

-partying/concert performance 

-band playing instruments 

What are conceptual clips?

-narrative based 

-abstract and artists/ experimental

-hybrid ( performance and narrative 

How do I make a good music video? (Godwins six conventions)

.has to be a relationship between to lyric and music video 

.editing should match the beats 

.genre related style and flash eye iconography 

.close ups of the main artist (to promote a main artist and their brand image)

.Voyeurism (the male gaze) sexualisation of women to a male audience and etc......

.intertextuality, relates to other media such as pop culture references and