LO1 music video conventions with Rob's Speranza

Four important things to note for a music video 

1.is it creative and original

2.the production quality

3.its market ability 

4. its expression and how effectively the video is to the audience 

Ornaments:

1.it was original and the idea was simple that related to the song. mise on scene was very obvious and it related a lot to female struggles and how she is rebelling from the uptight misogynistic hierarchy.

2.sharp camera and 60fps this helps her direct to us.

3.women empowerment 

4.effectivness as she tells her opinion which helps us connect with her. 

singer will look at the camera and the audience because they perform to their audience to connect with them, creating a vibe between the audience/viewer and the singer.

non artists performer doesn't look towards the camera.

Camera Activity 

.music videos are often not still or static they move with the rhythm or pace with to match with the tune 

.they would use a Jib/Crane/Ronin/Drone and Osmo (an osmo "is a poor mans way of shooting steady") 

Edit speed 

.cutting to the beat is the perfect way to maintain rhythm 

a great example of this is the opening to Neon Genesis Evangelion which uses this very effective.

Equipment 

.lighting-creative set up/ you have move creative freedom when it comes to a music video. don't have to worry about sound recording you just need visual diversity 

.high quality cam

.fluid movement

Ask your self key questions

.location?

.story or narrative?

.jot down ideas

.framing/lens/ect?