Unit 15 audio visual promos

 Lo1: Understand the purpose, approaches and contrasts between different audio-visual promos.  Mortal Kombat 11 Trailer The state purpose of this promo is to sell the game to its audience and In this trailer the background music is the song Immortal by 21 Savage which was released shortly before the reveal of the game and was made specifically for promotion of the game. They chose 21 savage as normally his lyrics are gruesome and violent which correlate with the grittiness of the Mortal Kombat games. Plus the age demographic for both the game and 21s audience is near the same 18-25. In the Promo it showed a cinematic of how the game would play with the hard song in the background this was used to build hype for the game and maybe bring some new people into the game as they would hear the song and be interested in the game. The trailers setting is very dark with crumbled up buildings and a lot of Korean visuals. That link to how martial arts is mainly Asian and originated there...

promotes and advertises the brand/BBC promos such as the hippo one that promote the identity of the brand  film trailers promote music/https://www.youtube.com/watch?v=RgKAFK5djSk wizkalefa see you again used heavily for marketing since it was such a popular song. they also inform or have dual functions that do both promote to and inform the audience. videos can also entertain us/ film trailers  games advert (https://www.youtube.com/watch?v=UoTams2yc0) this was a game trailer for mortal kombat 11 that released along with this song that promoted the brand. Immortal by 21 savage was made to promote the game series as it referes to it many times.  information videos on covid.

1.A relationship between the video and lyrics. In the first picture the lyrics consist of "we back to back in the phantom" while it cuts to a car which is referred ton as a phantom in hip-hop. through the second video the lyrics are saying "i don't want no foreign cars" as it cuts to other sets of cars even toy cars. 2.editing and the relationship between the music and the visual. the first ss is from Wyclef Jean which is a party type song. it as a lot of funny, outrageous lyrics that relate to money, women and luxury and so the setting would be very luxurious, with a lot of models and women. However the second clip is from Octane sex by Gnar which is more dark in tone and atmosphere. relating more to drugs weapons and less about women. So the setting for this song is very desolate and uses night time more than the other song to enhance the dark vibe of the song. 3.As you can see the song Octane sex rarely subvert the assets for a rap music video. Through the ex...

What are music videos for? .shows the artists image  .promotes tours or album .to encourage chat sales  .establish the star persona (media representation)  .advertise singles    What kind of performance videos could there be? -singing and dancing -partying/concert performance  -band playing instruments  What are conceptual clips? -narrative based  -abstract and artists/ experimental -hybrid ( performance and narrative  How do I make a good music video? (Godwins six conventions) .has to be a relationship between to lyric and music video  .editing should match the beats  .genre related style and flash eye iconography  .close ups of the main artist (to promote a main artist and their brand image) .Voyeurism (the male gaze) sexualisation of women to a male audience and etc...... .intertextuality, relates to other media such as pop culture references and